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Marketing Resources

Resources to Make You More Productive

As an Arlington, VA small business owner, you don’t have time to sift through countless resources and web sites to find what you need to start, grow or manage your business. That's why we created this resource center.

Here, we've pulled together a thoughtfully selected set of articles, how-to videos and templates that will help you tackle branding, financial management, customer service, record keeping and more. Not sure where to begin? Make an appointment with one of us and we will help you get started.

Resources

Business Documents

Articles and Videos 

Templates and Tools

Financial Management

Articles and Videos

Templates and Tools

 

Sales and Customer Service

Articles and Videos

Templates and Tools

 

Branding and Marketing

Articles and Videos

Creative Services 

Connect with graphic designers and web developers for all your marketing and branding needs.

Templates and Tools

  • Shopify Hatchful Logo Generator
  • Business Names
  • Slogan Maker
  • Business Card Maker
  • Google Analytics allows you to see your website traffic, which website campaigns were most successful, and discover the most popular keywords for your business.
  • Google My Business is a key tool for reaching more customers and improving your business’s SEO. Customers are 38% more likely to visit businesses with a complete listing on Google.
  • Google Alerts allows you to track anytime your business is mentioned online, or even when a competitor is mentioned online. This helps you track what customers are saying about you and your competition.
  • Google Keyword Planner allows you to enter your business keywords into Google Keywords and find information on average monthly searches and competitiveness.
  • CPM Calculator computes the cost effectiveness of media campaign.
  • Facebook Business Page is a great way to connect your business directly with customers and increase your engagement and social media presence.
  • Facebook Insights provides data and information about the people visiting a business page to better target customers. Facebook also provides step-by-step help for getting started with Insights.
  • Angie’s List is a free listing site for professionals in health care and home contracting services.
  • Ubersuggest analyzes and suggests keywords for better SEO. Users can take advantage of three free keyword searches per day.
  • SurveyMonkey allows business owners to create free surveys for direct feedback from their customers.
  • Image Resizer
  • Shopify online Video Maker
  • Canva offers free templates and tools to create compelling visual online content, advertisements and social media posts
  • Hello Bar creates banners to attract customers to your main products/services and drive purchases
  • Hubspot Website Grader helps you understand if your website, social media or other online platforms are generating leads.
  • MailChimp is a key customer email marketing tool. It is free for up to 2,000 subscribers and you can segment your customers, send surveys and create tags.

 

 

 

Links to Other Small Business Services

 

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