BizLaunch Small Business Feature: Eleven Eleven PR

March 23, 2022 | By Alex Held

Launched in 2013, Eleven Eleven PR is a boutique publicity and marketing firm started by an entrepreneur for entrepreneurs. Eleven Eleven helps companies gain awareness, build and grow an engaged and loyal customer base and create enduring brands with fresh, intelligent publicity strategies tailored to each client. “We’re constantly coming up with creative ways to get (and keep) our clients in the press.” “Our team seeks out the hidden gem stories and understands how to pitch them authentically,” says Founder/CEO Sara Morgan.

Services and specialties include PR strategy and execution, branding, content editing and development, social media strategy and media training. “We are publicists that think like journalists.” “I try to run my team like an editorial staff and focus not only on how to GET our clients in the news but also on how to KEEP them in the news,” says Morgan.

Like many successful entrepreneurs, Sara had many mentors that helped guide her on her entrepreneurial journey. “My parents always believed in me and supported my dreams no matter how wild or big they seemed.” “I also have wonderful broadcast journalism professors at the University of Georgia. Additionally, I met incredible mentors through the accelerator program I took part in after college (500 Startups in Silicon Valley),” says Morgan.

When Sara was ready to start Eleven Eleven PR, she decided to keep her business close to home in looking for a place to locate her new firm. “It’s been wonderful to see Arlington’s growth over the last 10+ years.” “I love the proximity to Washington, DC, as I have many DC-based clients,” says Morgan. As a community, Arlington has a lot to offer entrepreneurs when they aren’t hustling. “Arlington offers many restaurants, stores and unique office spaces.” “I love to go for a run, take my yellow lab (George) to the dog park and head out for drinks or dinner. Especially as the weather warms up as Arlington restaurants offer so many great patio options,” says Morgan.

Eleven Eleven PR is all about the hustle with grand plans on the horizon for the future. “We know you got to move fast, especially when working under tight deadlines,” says Morgan. In five years, Eleven Eleven PR aims to open a west coast office while expanding their portfolio of clients – especially in the food and beverage and hospitality sectors.

To learn more about Eleven Eleven PR, visit www.elevenelevenpr.co.