Small Business Focus: Let’s Talk about Email
August 16, 2023 | By Alex Held
While small business owners communicate with their customers and stakeholders in numerous ways, email continues to be a popular communication method. Thus, it’s essential that your email is secure and represents your business well.
Since its inception in 2002, BizLaunch has helped over 80,000 clients start, grow or scale their businesses. Often, communicating with clients via email using an address such as Arlingtonsmallbusiness@gmail.com. While there is nothing wrong to use a free email service for personal use, you should think of your email as your business card, and it should match your website domain, for example name@arlingtonsmallbusiness.com.
Let’s face it, anyone can use Gmail, AOL or Yahoo, and that’s the problem. By using a more generic email, you’re missing the opportunity to add credibility and to personalize to your business. Additionally, these free email providers aren’t necessarily free; remember those terms and conditions you agreed to but didn’t read?
For companies to provide free email service, many sell these emails causing many small business owners to receive an enormous amount of spam, possibly missing essential messages from prospective clients, updates on grant applications and other important communication sent via email. Additionally, since anyone can purchase these emails, small businesses are targets for phishing attacks putting vital information at risk.
The good news is that creating a customized email is very affordable and straightforward. At BizLaunch, we like the easy button, and there are two simple ways businesses can easily customize their email domain.
Arlington small business owners can apply for our ReLaunch program, and our tech experts at Nub8 can create a customized email domain for your business. Many clients have already received this as part of their project scope with Nub8.
Businesses can quickly and affordably get a customized email through Google Workspaces or Microsoft 365 if you prefer to do this yourself. Both services make it easy for clients to set up a customized email, and data is stored securely in the cloud – able to be accessed on any internet-connected device.
The first step in securing your customized email is purchasing a domain name. There are numerous places businesses can buy domains; however, since your business domain is essentially your digital billboard, here are some tips for selecting a domain name from our partner, Score.
While email continues to be widely used, it’s essential that your email address represents your business well and is secure. For support getting a customized email contact your BizLaunch advisor today.