A Celebration of Hispanic Culture, Unity and Entrepreneurship
September 14, 2023 | By Yeykin Valenzuela Pivaral
Embracing Our Heritage
Hispanic Heritage Month is a vibrant and culturally rich celebration in the United States each year. During this time, we come together to honor the diverse and influential Hispanic community, their traditions and their immense contributions to our society. In the spirit of this celebration, BizLaunch en Español is excited to unveil a captivating campaign, “United by Our Heritage,” highlighting the beauty of Hispanic culture and promoting and supporting local Hispanic-owned businesses.
Did you know that Hispanic-owned businesses have been growing at an impressive rate in the United States? As of the latest data, there are over 4.7 million Hispanic-owned businesses contributing significantly to the nation’s economy (U.S. Hispanic Chamber of Commerce). These businesses span various industries, from restaurants and retail to technology and construction.
Our journey into Hispanic Heritage Month begins with an energetic and visually stunning montage, serving as a dazzling reminder of the vibrant diversity that defines this community. Our “United by Our Heritage” campaign goes beyond celebration; it’s a call to action. We’re on a mission to promote and support local Hispanic-owned businesses, the backbone of our community, deeply woven into the tapestry of Hispanic heritage.
Throughout this campaign, we’ll introduce you to a remarkable array of Hispanic-owned businesses, each as diverse as the culture they represent. Join us as we delve deep into their stories, showcasing their unique products and services, and the incredible passion that drives their success.
“One of the things I’m most proud of about founding Communications Shop, and the success we’ve had in many of our campaigns as a partner for social civic organizations is that we have transcended the Spanish language,” said owner, Susana Flores.
The heart of this campaign lies in the stories we uncover. We’ll sit down with business owners and employees to hear about their journeys, the challenges they’ve overcome and the impact they seek to make in their communities. Their tales of resilience, authenticity and unwavering commitment to preserving Hispanic culture will leave you inspired. To hear about their stories and learn about the businesses, please visit our Youtube Page.
Aspiring entrepreneurs, take note! We’ll feature interviews with successful Hispanic entrepreneurs who’ve blazed their own trails. Discover the challenges they faced, the role of the Hispanic community in their journey and their invaluable advice for those looking to follow in their footsteps.
“Appanage is the project of my life, born from a vision I had at the age of 16; while working a summer job, I saw the need to create more humane environments,” said principal, Claudia Tordini.
As we embark on this celebratory journey throughout Hispanic Heritage Month, we invite you to embrace the heritage, support local businesses and revel in the rich tapestry of Hispanic culture. Together, we’ll make this a month to remember, filled with excitement, inspiration and a deep appreciation for the contributions of the Hispanic community.
Join us in this celebration of culture, community and business, and let’s make this Hispanic Heritage Month one for the books!