Return on Creativity, An Arlington Asset: Big Data

Join Arlington Economic Development, American Advertising Federation (DC) and Virginia Tech Research Center in hosting Allen Gannet at Marymount University.

Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
 
We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But Allen shows that simply isn’t true. 
 
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.

Date: October 2, 2018
Time: 5:30 pm - 7:30 pm
Location: Marymount University at Ballston Center
1000 North Glebe Road - 2nd Floor Conference Center
Arlington, VA 22201
Fee: Free
Registration: Registration Now Closed
For more information, please contact:
Name: Susan Soroko
Phone: 703-228-1837
Email: [email protected]
 

Reception following event, sponsored by the Ballston BID


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