Return on Creativity, An Arlington Asset: The Agile Brand

Join Arlington Economic Development, the Arlington Library and the Rosslyn BID for An Arlington Asset, the third seminar in the Return on Creativity (ROC) series. In a world where digital media and alternative forms of communication to continue to evolve, books and libraries still play a vital role. Hear several authors from the Washington, D.C. metro area.

Date: August 16, 2018
Time: 7:00 pm - 8:30 pm
Location: The Alcove
1800 N. Lynn St (Corner of 19th and N. Moore St.)
Arlington, VA 22209
Fee: Free
Registration: Registration Now Closed
For more information, please contact:
Name: Susan Soroko
Phone: 703-228-1837
Email: [email protected]

Our keynote speaker, Greg Kihlstrom, is SVP Digital at Yes& and Chair of the American Advertising Federation National Technology Advisory Committee. His new book, The Agile Brand follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to create a more modern, agile brand while staying true to your core values. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers.

Immediately following the keynote, our distinguished panel, led by moderator Genelle Schuler of Arlington Library, will continue the conversation and discuss the place that books play in todays society and their approach to writing.

The ROC series offers networking opportunities, first-hand insights and compelling evidence that Arlington is an accelerator to personal and organizational growth and prosperity. Learn about the companies that are improving the areas creative reputation and earning new business from a variety of consumer companies.

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