BizLaunch/SCORE: Generate and Nurture Leads to Boost Your Sales

Lead nurturing is a key step of a successful marketing strategy — specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase your product or service.

The Internet has transformed the buyer lifecycle. Potential buyers don’t become customers overnight, they require marketing over time as they self-educate and build trust with your company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle, addressing the gap in time between when a lead first interacts with you and when they is ready to purchase.

Done right, a successful lead generation strategy will fill your sales funnel with quality leads that ultimately convert into sales. In this workshop, we’ll explore how to build a lead generation and nurturing program that will deliver impactful, measurable results.

You’ll learn how to:

  • Create a lead nurture strategy;
  • Nurture leads across inbound and outbound channels;
  • Learn how to develop a buyer persona;
  • Implement conversion tactics to get the most from your campaigns;
  • Get the most value from lead nurturing with testing and optimization;
  • Measure ROI; and
  • Properly follow-up after-the-sale and build long-time customer relationships
Date: January 16, 2018
Time: 9:30 am - 12:30 pm
Location: Arlington Economic Development
1100 N. Glebe Rd., Suite 1500
Arlington, VA 22201
Fee: $40
Registration: Registration Now Closed
For more information, please contact:
Name: SCORE DC Workshop Team
Phone: 202-619-1000
Email: [email protected]

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