Posted on 07/11/16 by Joseina McKenzie
When was the last time you bought a product or service without first asking friends and relatives for referrals, searching the web for suggestions or reading online reviews before making a purchase? Now, when was the last time your researched your business online? Is your business’ online reputation positive, negative or simply nonexistent? Regardless of where you stand, here are three tips – categorized by the level of effort required — to help you create or enhance your business’ online presence.
If your presence is nonexistent, you are not alone. A great, easy and free way to get started would be to establish a presence on different search engines like Google and Bing. Google My Business and Bing Places for Business allow business owners to include information about their business, such as address, hours and phone number, as well as descriptions of their products and services. In addition, both services allow customers to rate individual businesses. Take the first step in creating and controlling your online presence.
There is no single online strategy that works for every business or one that lasts forever. Start where you are, take the time to invest in your business’ online presence and most importantly, continuously manage and measure your progress and adjust accordingly.