#ShopARL Holiday Takeover

It’s hard to believe that the holiday shopping season is right around the corner, and with 2020 being an incredibly difficult year for our small business community, we wanted to take advantage of the holiday shopping season and provide additional exposure for Arlington small businesses.  

This year, as part of our marketing efforts for Small Business Saturday (Nov. 28), we’re giving Arlington small businesses the opportunity to take over our Facebook and Instagram. What is a social media takeover? A social media takeover is your opportunity to highlight your small business on our Facebook and Instagram for an entire day! All through November and December, small businesses can submit video content to be included in our Facebook and Instagram stories.  

This year more than ever, consumers want to support small and local businesses, and we want to help you reach them. Ready to take over @aedbizlaunch? Follow these three simple steps to help you prepare for your takeover day. 

  1. Create Your Content: Think about what you what you want to share with potential customers. Your story could include the products you sell, holiday specials, or even your entrepreneurial story. For more tips and ideas of what to include, check out our filming guidelines. Don’t forget to film your video vertically for best results. For maximum exposure submit at least three different videos, each no longer than one minute.  

  1. Submit Your Content: Have all your content and ready to submit? Use this form to upload your content. Feel free to include additional content such as pictures, logos, etc., that you also want included. The BizLaunch team will reach out to you to schedule your takeover date. Currently, takeovers are scheduled on a first come first served basis.  

  1. Sit Back and Relax: In reality, it’s only two simple steps, but with e-commerce dominating the retail landscape, here are some simple tips to help your business.  

We look forward in promoting your Arlington small business this year, and now more than ever, it is incredibly important that this holiday shopping season we #shopsmall and #ShopARL.  

Topic: BizLaunch
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