Community Participation as a Business Strategy: The Car-Free Diet Challenge

Small businesses owners understand that it takes blood, sweat and tears to thrive and grow in the community but often miss a very important element: community participation. As a business owner, it is important to consider giving back or participating in local events to demonstrate dedication to the community. We all know it takes a lot of time and effort to run a small business, but consider carving out some of that time to engage and participate in local events as a strategy to increase awareness about your products and services and differentiate your business from the competition — without spending any money.  

Recently, fifteen Hispanic-oriented businesses did just that. Through Arlington's Car-Free Diet  a program which promotes the environmental, financial, and health benefits derived from utilizing alternative commuting methods  these businesses participated in the first ever commuter challenge. The two-week challenge began in May and encouraged 147 employees from the different businesses to utilize public transportation, bike, carpool or telework. In the end, the employees of Super Pollo beat out the competition. Nevertheless, all the small business benefited greatly; they all gained local exposure in Arlington, and they all had happier and healthier employees who felt that their well-being mattered.

Think of this as an example. There are many ways to demonstrate your commitment to the community, employees' well-being and the planet. Look around the community and find a cause that aligns well with personal or business interests. You may be surprised to see just how this positively impacts your small business’ bottom line.


Topic: BizLaunch
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