Arlington, Marine Corps Marathon Celebrate 50 Years of Arlington Fitness

Fitness lovers LOVE Arlington – and to celebrate, Marine Corps Marathon (MCM) and Arlington County officials unveiled a temporary Virginia “LOVE” sign to celebrate “50 Years of Love” and fitness in Arlington County.

The sign pays homage to the 50th anniversary of the 1969 “Virginia is for Lovers” tourism slogan, complementing this year’s “Arlington is for Fitness Lovers” campaign and the Marine Corps Marathon. In 2018 and 2019, Arlington, the home of the MCM, was ranked in the American College of Sports Medicine’s Fitness Index as the “Fittest City in America.” The MCM unveiled the LOVE sign to kick off MCM Weekend, where it also served as a beacon for those celebrating finishing the marathon at the event's Finish Festival.

To celebrate the honor, courage and commitment of Arlington’s fitness lovers and Virginia’s “50 Years of Love” campaign, Col. William C. Bentley III, Commander, Marine Corps Installations National Capitol Region – Marine Corps Base Quantico spoke alongside Arlington County Board Member Katie Cristol, Rosslyn Business Improvement District President Mary-Claire Burick, and MCM Director Rick Nealis. Board Member Matt de Ferranti and Deputy County Manager Shannon Flanagan-Watson attended as well. 

The “Arlington is for Fitness Lovers” campaign was created in collaboration with the Virginia Tourism Corporation’s 2019 50 Years of Love campaign. The idea is to pay homage to the 50th anniversary of the 1969 “Virginia is for Lovers” tourism slogan by fusing it with Arlington’s reputation as a “fit city.”

Topic: Economic Update
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